Skip to content

Content and production

We show up with a camera and you stop posting nothing

The reason your social is dead is not that you do not care. It is that filming, editing, writing and scheduling is a second job. We take the whole job, and on the top plan that includes driving to you and shooting it.

Every month, El Paso metro

Shoot day

We drive to you and film the actual work. Your crew, your jobs, your trucks. One day feeds the posts, the website and the ad creative.

20+

Retouched stills out of the same shoot

4

Surfaces posted to, including your Google profile

1 day

Of filming carries a whole month of posting

0

Stock clips. It is your crew and your trucks

2 to 5
Posts a week, written and scheduled
8 to 12
Edited captioned videos a month
One shoot
Feeds the posts and the ad creative both

Scope

What you get

The actual deliverable list. If something is not on it, ask, and we will tell you yes or no on the call rather than after the invoice.

01

Posts, written and scheduled

Between two and five a week across Instagram, Facebook, TikTok and your Google profile. Written for your business, captioned, scheduled, and posted without you approving each one.

02

A monthly shoot day

We drive to you in the El Paso metro and film real work. Your crew, your jobs, your trucks. Stock footage of somebody else's business is why most small business social looks fake.

03

Short-form video, edited

Eight to twelve finished vertical videos a month, cut, captioned and colour corrected, sized for every platform.

04

Photos, retouched

Twenty or more finished stills from the same shoot. They feed the website, the Google profile and the ads, so one shoot day covers three surfaces.

05

Ad creative from the same footage

The video ads are cut from the shoot you already paid for. This is the whole reason production and ads belong in the same hands.

06

Google Business Profile posts

The photos and updates go on your Google profile too, which is the surface that affects whether you show up in the map pack.

Mechanism

How it works

Short, in order, and you always know which step you are on.

  1. We plan the month

    What jobs are coming up, what is worth filming, what you want to be known for. One short call.

  2. Shoot day

    We come to the job. You work, we film. It is not a photo shoot and nobody has to act.

  3. Edit and caption

    Cut, captioned and colour corrected. You see the batch before it goes anywhere.

  4. Schedule and post

    Everything is queued across the platforms and your Google profile, so the account stays alive between shoot days.

  5. Cut the ads from it

    The best performing clips become ad creative on the Growth and Studio plans, so the content budget and the ad budget stop competing.

What it costs

One build fee, then a flat monthly rate

Written and scheduled posting starts on the Growth plan. The on-site shoot day is what the Studio plan adds, and it is priced for the El Paso metro because we drive to it.

Growth

$1,297/mo

Everything in Foundation, plus paid traffic pointed at it.

  • Everything in Foundation
  • Facebook and Google ads running together
  • Ad copy plus 2 graphics a month
  • Ads landing page built to convert
  • Lead tracker and follow-up automations

Studio

$1,500/mo

Local, in person. Full production from $3,000

Everything in Growth, plus we show up with a camera.

  • Everything in Growth
  • Monthly on-site shoot day, El Paso metro
  • 8 to 12 edited, captioned short-form videos
  • Video ad creative cut from the same footage
  • Posted to Instagram, Facebook, TikTok and Google

$1,997

One-time build fee, paid once at the start, on every plan. After that the monthly rate is flat and month to month. No setup charge hiding behind it and no annual lock.

Questions

The things people actually ask

Answered the way we would answer them on the phone.

Do I have to be on camera?

No. The work is usually the better subject anyway. Hands, tools, the job going from bad to finished. If you want to be on camera we will make that easy, but nothing depends on it.

What if I am not in El Paso?

Everything except the shoot day runs remotely and works anywhere in the country. For the filming we either travel, which is quoted separately, or we direct you on how to capture footage on a phone and we cut it.

Who approves the posts?

You see the batch before it is scheduled. After the first month most clients stop reviewing each one, which is the point.

Do you post to my accounts or yours?

Yours. You keep ownership of every account and every login. Nothing is published from an account you do not control.

How is this different from an agency posting stock graphics?

The footage is your actual work. A customer can tell within one second whether the truck in the video is yours, and that recognition is the entire value of the content.

Can the video be used in ads?

That is the design of it. One shoot day feeds the organic posts, the website and the paid creative, which is why it costs less than hiring a videographer and an ad agency separately.

What if the weather kills the shoot day?

We reschedule inside the same month. Outdoor trades lose days to weather and the plan assumes it.

Next step

Fifteen minutes on the phone and you will know

Tell us what is broken and we will tell you what it takes to fix it, including when the answer is that you do not need us yet. No deck, no proposal cycle.